If you intend to excel, you first need a stupid proof strategy. The stronger your strategy, the more likely you are to succeed. You do need a strategy even though it is a website. Moreover, your strategy needs to be improved and changed because otherwise, it could not be effective. Now, let us say, what would you like to create a website like Lazada to ensure that your website is a great success? Well, you have to investigate your industry first. The deeper you think regarding your target market, the greater your chances of having absolute success on the website. What is your opinion regarding this?