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Social media advertising costs in 2019

How much does social media advertising cost? That answer depends on the social media network, which is why this guide looks at social media advertising costs by platform, as well as bid type. Plus, it features a helpful breakdown of bid types, like cost-per-click (CPC), to give your business the information it needs to build an accurate ad budget. If you’re looking for professional help with your social media advertising campaign, our award-winning team of more than 200 digital marketing specialists can help. With our custom strategies, as well as advanced artificial intelligence (AI) software, we can maximize the results of your ad campaign.

Your cheat sheet to social media advertising costs in 2019

Need a quick reference for social media advertising costs in 2019? Get the latest numbers for advertising on the top social media platforms with these three tables:
  • Minimum daily social ad budgets
  • Average cost-per-click (CPC)
  • Average cost-per-thousand impressions (CPM)
Or, click ahead to our pricing breakdown by platform:
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest
If you have questions about CPC, CPM, and other bidding options, skip ahead to our FAQ.

1. MINIMUM AD BUDGETS FOR SOCIAL MEDIA

With social media advertising, many networks require a minimum daily budget. This rate varies by platform, with some basing their required budget on the bid type, like impressions, clicks, likes, or views. Many, however, offer low minimum budgets. Learn about the lowest possible ad spend across the most popular social media networks:

Social Media Advertising Costs

Social Media Platform Minimum Ad Budget
Facebook $1 per day for impressions $5 per day for clicks, likes, or views $40 per day for app installs or offer claims
Instagram $1 per day for impressions $5 per day for clicks, likes, or views $40 per day for app installs or offer claims
YouTube $10 per day
LinkedIn $2 per click $10 per day
Twitter No minimum
Pinterest $2.00 for impressions $0.10 for clicks

AVERAGE CPC FOR SOCIAL MEDIA ADS

With social media advertising, your business can use several bidding options, like cost-per-like (CPL) or cost-per-view (CPV). A universal bidding option, however, is cost-per-click or CPC. That’s why many companies, when looking at the cost of social media advertising, research CPC first. Use the table below to explore the average CPC for the social media platforms in your ad campaign:

Social Media Advertising Costs

Social Media Platform Average Advertising Cost (CPC)
Facebook $0.97 per click
Instagram $3.56 per click
YouTube $3.21 per click
LinkedIn $5.26 per click
Twitter $0.38 per click
Pinterest $1.50 per click

AVERAGE CPM FOR SOCIAL MEDIA

The top social media networks also offer cost-per-thousand-impressions or CPM as a bidding option. With this bidding option, your company focuses on ad views rather than ad clicks. The average cost for CPM is generally higher because you’re paying per 1000 impressions, versus a single click. Get a breakdown of social media advertising costs by CPM in the table below:

Social Media Advertising Costs

Social Media Platform Average Advertising Cost (CPM)
Facebook $7.19 per 1000 impressions
Instagram $7.91 per 1000 impressions
YouTube $9.68 per 1000 impressions
LinkedIn $6.59 per 1000 impressions
Twitter $6.46 per 1000 impressions
Pinterest $30 per 1000 impressions

Social media advertising costs by platform

While the leading social media networks all offer CPC and CPM, many also use several other bidding options. Twitter, for example, lets businesses use cost-per-follow or CPF, while LinkedIn includes cost-per-open or CPO. Ready for an in-depth look at social media advertising costs by platform? Just select your platform:
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest
With more than 1.4 billion daily active users, Facebook is a go-to advertising channel for any business. That’s why many companies want to know how much Facebook advertising costs, so they can build a reasonable budget.
A summary of Facebook advertising costs
Below, you can see a breakdown of the average costs for advertising on Facebook:

Facebook Advertising Costs

Expense Average Cost
Monthly Ad Spend $200 to $1500 per month
Monthly Campaign Management $1000 to $2500 per month
Minimum Budget $1 per day for impressions $5 per day for clicks, likes, or views $40 per day for conversions

Bid Type

CPC $0.97 per click
CPM $7.19 per 1000 impressions
CPL $1.07 per like
CPA $5.47 per action
Remember, these numbers are only averages. Depending on your business and social media ad strategy, you may have a higher or lower budget. That’s why it’s helpful to use these numbers as a benchmark, rather than as a standard for your Facebook advertising costs.

FACEBOOK ADVERTISING: BIDDING OPTIONS

On Facebook, you can access four bidding options:
  1. Cost-per-click (CPC): You only pay for your ad when someone clicks on it.
  2. Cost-per-thousand-impressions (CPM): You only pay for your ad when 1000 people see it.
  3. Cost-per-like (CPL): You only pay for your ad when someone likes your business page.
  4. Cost-per-action (CPA): You only pay for your ad when someone converts.
For the best results, most companies use CPC. While you can use the other bidding options, CPC offers the most cost-effective choice for achieving your goals. Even if you’re looking to earn likes or conversions, social media specialists often recommend CPC. Specialists recommend this bidding approach for a few reasons. To start, CPC is one of the most cost-effective bidding strategies available. With CPL and CPA, your company can expect to pay more, without necessarily increasing the performance or results of your social media strategy. Impressions also rarely support long-term strategy goals, like follows or purchases. When you advertise on Facebook, you can also select one of two bidding strategies:
  • Automatic bidding: Also known as lowest cost, automatic bidding allows Facebook to tweak your bidding strategy (without exceeding your monthly budget) to help your business earn the lowest possible cost per click or action.
  • Manual bidding: Also known as target cost, manual bidding provides your company complete control over your bidding strategy, which can help your team reach your preferred cost per click or action.
Depending on your experience, your business may start with automatic bidding versus manual bidding. If you partner with a social media advertising agency, like WebFX, we have the expertise to use either option and maximize its results.

FACEBOOK ADVERTISING: PROFESSIONAL MANAGEMENT

As more businesses invest in Facebook advertising, the platform becomes more competitive. That’s why many companies partner with a social media advertising agency to develop, manage, and lead their ad strategy. While every agency varies, leading providers (like WebFX) provide the following:
  • Ad account setup
  • Ad account optimization
  • Ad development and design
  • Advanced ad targeting
  • Facebook Pixel installation
  • Monthly reporting and analysis
  • Personal consultations
  • And more
We also provide your team access to MarketingCloudFX, our client-exclusive platform. With MarketingCloudFX, we make it easy for your business to review and share your campaign results. Plus, with the machine learning power of IBM Watson, you get unparalleled insights to advance your strategy.
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