Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation.
Social media managers are experts at handling social media activity, from responding to customer comments to developing strategy on how to achieve long term marketing goals by publishing original content. However, there are also social media management tools that give you control over your own strategy.
Even if your time is limited, social media management tools and services can make your social media presence a priority. And if you aren’t making social media a priority at this point in the game, you’re in trouble.
Social media plays an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.If you’re keen to kickstart your business’ social media strategy, there are expert services you can consult with. You can use our simple tool to get a few comparable quotes for digital marketing and social media management services.
In this comprehensive guide, we’ll explain how you can take advantage of social media management and traverse the media landscape in style.
Getting Started with Social Media ManagementEngaging with your audience through social media is more important than ever. Customers interact with brands via Twitter, Facebook, Instagram, LinkedIn and more, and they expect fast responses and professional outputs. That’s where social media management comes in.
Social Media Management ToolsIf you’re just dipping your toe in the social media marketing waters, do-it-yourself tools are a great way to get started. These platforms can help you manage your own campaigns with simple, comprehensive interfaces designed for the most novice of social media manager. Plus, social media management tools are often very affordable, and many offer free versions to test out before you buy. However, if you want to really make a difference on social media, you’re going to need a bigger boat.
Social Media Management ServicesWhile social media management tools can help your company increase the quantity of your content, improving the quality of your content is just as important when it comes to engaging your target audience. Fortunately, social media management services are equipped with the knowledge and resources to manage your social media presence right. Through targeted posting, sponsored ads, and a wide range of social media tactics that are far beyond common knowledge, these services can bring your social media game to the next level.
The Key Elements of Social Media ManagementWhether you hire a social media marketing service or take advantage of a wide range of tools, you’ll be able to transform your strategy from drab to fab without spending too much or wasting too much time. You’ll be able to:
- Manage multiple accounts across various platforms
- Analyze social engagement
- Schedule posts in advance
- Receive comprehensive reports of analytics
- Monitor comments and respond efficiently
- Collaborate with team members on content
How Can Social Media Benefit Your Business?Social media management tools and services are designed to make marketing easier, which ultimately increases profits. After all, what’s the point of paying for new software or services if they aren’t going to improve your bottom line? Social media management tools and services come with a bevy of helpful benefits that will reinvigorate your marketing efforts and put your company in front of your target audience. Social media management can help you:
- Save time – by scheduling posts in advance, rather than burdening yourself with remembering to post at peak hours during the day.
- Increase authority – by posting multiple times a day on a wide range of platforms.
- Understand your audience – by providing in-depth analytics that explain who is following you, where they’re coming from, and what they want from your business.
- Improve customer support – by creating a simple pathway for customers to inquire about your company through social media and making it simple for you to respond.
- Take control of your brand’s reputation – by allowing you to monitor comments and feedback more closely, and respond as quickly as possible.
- Foster innovation- by encouraging creative collaboration across new platforms, for each social media campaign.
How Much Does Social Media Management Cost?Social media management tools and services vary in costs, which is why it’s so important to get a tailored quote before you make a decision. Above all, you’ll want an accurate estimate of how much social media management tools and services will cost for the particular scale and needs of your business.
Cost of Social Media Management ToolsMost social media management tools charge by two important factors: the number of accounts you plan on managing and the number of posts you plan on scheduling in advance. Social Media Accounts The beauty of social media management tools is your ability to schedule posts for Facebook, Instagram, Twitter, and even LinkedIn from a single platform. However, depending on how many accounts you’re looking to manage, the price could go up. Whether you’re popular on a wide range of platforms, or just have six different Twitter accounts that you want to manage, make sure you know exactly how much it costs to add extra accounts to your service, as it could cost you a pretty penny. Social Media Posts The primary purpose of social media management tools is to schedule posts in advance so you don’t need to perfectly time out your day to hit those peak hours. However, if you’re trying to take the “quantity over quality” approach, you might need to pay a little extra. Even if you only have one account, some social media management tools will put a limit on the number of posts you can schedule in advance. The more posts you want to schedule, the higher the price, so make sure you take that into account when picking your tool.
Cost of Social Media Management ServicesIf you’re looking to truly break open the potential of a social media campaign, social media management services are the best way to go. The price is understandably a bit higher, but the results you’ll see from such social media marketing specialists will be more than worth it. Unlike social media management tools, these services offer everything from marketing strategy to paid advertising to improve your overall strategy on social media. Because of this, social media management services vary greatly in cost depending on a wide range of factors, including:
- The size of your company
- How often you plan on posting
- The type of services you require
- Which platforms you want to share content on
- The level of analytics you need
- Whether or not you’ll provide customer service through social media