Which came first, the chicken or the egg? Which came first, the culture or the technology? Advances in technology have historically been prompted to meet the needs and requirements of people (the culture), and have been spurred by great creativity and perseverance. Technologies are absorbed into the lives of people affecting their culture and way of life; nowadays, however, technology is evolving faster than culture, and so there is a shift in the relationship between the two. Think about how the technology and manufacturing of cars shaped our culture. The mass production of vehicles developed the notion of the commute, the creation of suburbs, and even road trip vacations. Radios developed the culture of listening and audience. Everyday Let’s look at our daily schedule to see how technology shapes culture.
- You receive a notification on your smartphone or desktop, and you stop what you are doing to check it.
- You are out with friends and someone in the group takes a photo, uploads it and tags you in it.
- You order your weekly food shop online rather than face the queues in store.
- You want to go out for a meal, and so you check reviews online.
- You hear of a good tv show, and so you watch the whole series on-demand without having to commit or wait for the weekly show to be aired.